![]() (Despite the editor of this article having extremely fond recollections of the film as a child… I see now that this must be like Knight Rider if you loved that show as a kid, do yourself a favour and don’t try to re-watch it as an adult…) ![]() ![]() Released in 1988, six years after E.T., to a chorus of zero and one star reviews, Mac and Me has become somewhat infamous in film circles for being one of the single worst movies ever made. (Even the title was taken from E.T., as the working title for E.T. This makes it kind of fitting that arguably the worst example of product placement in a movie appeared in a shameless rip-off of E.T. Perhaps the best known example of this is the use of Reece’s Pieces in E.T., which saw a 65% boost in sales almost overnight. Product placement is a subtle art and when it’s done well, a few seconds of footage can instantly raise the profile of a given brand.
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