3/16/2023 0 Comments Amazno video app for mac![]() ![]() But Apple has since confirmed that it entered Amazon Prime Video into an established program for “premium” video providers. It was not immediately clear whether Amazon reached a deal with Apple or whether it is indeed deciding to pay the full cut. The prices do not appear to have been raised to account for the 30 percent fee, as some platform owners like Spotify have done in the past. Now, when users log in to the Prime Video app, there should be a message reading, “Browse, rent, or buy new release movies, popular TV shows, and more - now within the app.” (Big thanks to George Watson, who tipped us off to this change.) Screenshots by Nick Statt / The Verge You could still sign up for a Prime Video subscription through the iOS app if you are not an Amazon Prime subscriber, but even then, you could not make individual content purchases from within the app. Prior to the change, Amazon would not allow you to rent or buy content on the Prime Video app, instead, directing users to a web browser to avoid the App Store fee. The change marks a huge shift in Amazon’s approach to the App Store, which mandates a 30 percent cut on all in-app purchases. Amazon’s Prime Video iOS and Apple TV apps now let customers make in-app purchases, including renting and buying films and TV shows.
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